Providing companies with solutions that help them get the most out of their IT systems, reducing costs and increasing productivity is a major peak of Barracuda Networks. To this end, the company continues moving forward in innovation for proposals for security, heightened after the purchase of Yosemite Technologies, and with an eye to get very special to SMEs relying on its distribution channel. Steve Pao, vice president of product management for Barracuda Networks, said in exclusive Dealer World future plans, as well as the good results reaped in the Spanish market.

Steve Pao, vice president of product management for Barracuda Networks "For us, the Spanish market is key to our global strategy as a company and we will continue devoting significant efforts to further develop our business in this country." With these words, Steve Pao, vice president of product management for Barracuda Networks, explained to Dealer World during his recent visit to Spain, how satisfied they are with the positive developments that the company has experienced in recent years in our country, especially since the opening of the subsidiary established in Madrid. However, Pao stresses the important thing is that this growth is based on three fundamental pillars for the company, "The first is that any product we develop what we do because we have detected that need and, therefore, will be designed for a growing market, the second is that, when developing new products also expand and create new product lines and, finally, thirdly, our international expansion strategy, in which Spain is an important part “.

With this, the manager of Barracuda Networks stresses that these good results reaped in the Spanish market are also due to the work performed by its distribution channel partners because "together we are doing very well so that the Spanish subsidiary and represents a very significant part in our total revenue in EMEA. " Because, according to statistics cited by Steve Pao, the Spanish market business from more than 5 percent of its total market in EMEA. A number of those responsible for Barracuda shows extremely pleased and claim that "we are here for a long time, as we note the number of customers and channels developed; we will continue looking at the Spanish market as critical to our strategy.

A growing channel

In line with these considerations and the growing business that involves the Spanish subsidiary of the company, Steve Pao also highlights the important role of its distribution channel in the marketing of its proposal. As our country is concerned, Barracuda has two wholesalers Ajoomal Audema Associates and two figures with which they are happy with the work done and the results obtained, although this charge points that are open to new members. "The Spanish market is characterized by the importance acquired by the closeness in relationships such as between customers and distributors as well as between vendors and partners. Therefore, our strategy where we combine the direct and indirect sales through our distribution channel was very correct when grow in this market, "he reflects Pao.

In line with this consideration, the Product Manager for the company notes the importance of the Spanish market with a channel set up by these two wholesalers "as well as a number of partners working together with these figures and build bridges of cooperation with them. In this regard, Steve Pao emphasizes that its current partner network has 64 partners under the category of Authorized, 37 in the Platinum and 14 in the Diamond. Pleased by the progress that has experienced its distribution channel in the Spanish market, especially in the last two years, this responsibility adds that "we always have success with our distribution channel, we will continue to invest in our existing wholesalers to assure the achieving its objectives, but also seek new distributors sign. In this regard, Steve Pao stresses that this expansion of its channel with new partners are going to do but always with an eye to "ensure that we maintain a healthy environment for distributors in which to do business through the sale of our solutions.

Bid according to current needs

To provide its customers new and innovative solutions that respond to the needs in security, is one of the priority objectives of Barracuda Networks. To this end, the firm has already bought earlier this year Yosemite Technologies, a provider of backup solutions and disaster recovery. This enabled them to expand and strengthen their proposal in which, without doubt, the Web filtering solutions and security in email security are the most acceptance are having on the market. "This acquisition has enabled us to incorporate technology backup and storage of Yosemite and at the same time, we have individuals with experience in technologies such as Microsoft Exchange, SQL Server and SharePoint, among others," said Tang. Thus, Barracuda has already offered in the U.S. market Barracuda Docuware its proposal, which expects to deliver on the European market in early 2010, and in which technology is already integrated Yosemite backup for total data protection. For Steve Sao, "We understand that this is a strategic technology and at the same time, with a very interesting product line and complementary to those we had to offer a value proposition to the market and at the same time, an economic solution”.

Given the positive integration of technologies from both companies, this responsibility does not rule out further acquisitions carried out, taking into account "that this is a mature technology companies with the right price and to provide an economical solution to market. However, Sao progresses it is in the security market in the contents where they may be carrying out further acquisitions as well as in storage.

Steve Pao, vice president of product management for Barracuda Networks value for the channel

With this enhanced proposal from Barracuda its partners have shown they have the perfect solutions to tackle a market that, "despite the credit crisis and the existing difficulties, there are still great opportunities for doing business." This has been shown to blunt Steve Pao, vice president of product management for Barracuda Networks, noting the characteristics of the solutions offered and its price according to the current economic climate. Because, as an example, Pao said that "a company of 500 employees pay $ 10 per worker to protect their computers from spam and viruses, after three years will have paid $ 15,000 while our solution Barracuda spam and virus firewall to pay $ 3248, which represents a savings of 80 percent. This is another example of the benefits and value proposition we give the channel when marketing our solutions and, consequently, the end customer.

With this proposal of innovative solutions in security and economic, Barracuda Networks wants to help businesses and, of course, the distribution channel to address the difficult economic situation worldwide. "Our message to both the distribution channel to the end user is very positive. It is clear that the current economic situation will not last forever, so that investment in technology will remain a key factor for businesses to cope with the new market reality in which a better system performance IT in pursuit of higher productivity and business profitability will be critical, "concludes Steve Pao.

It's important to find an authorized Barracuda Networks partner for all of your purchases. Look for the "Certified Partner" seal.

theNetRack.com has kept a great reputation as a Barracuda Platinum Partner. [read more . . .]